M&M’S® Turns 75 Years Young and Launches Year-Long Celebration for Fans
America’s Favorite Chocolate Candy Invites Fans from Around the Globe to “Celebrate with M” with Star-Studded Partnerships, Product Innovation and Iconic Collaboration

Hackettstown, N.J. (March 3, 2016) – M&M’S® Milk Chocolate Candies are the people’s chocolate. Since March 3, 1941, it is the fans who have made M&M’S the most popular chocolate candies on earth. To celebrate their anniversary, M&M’S is bringing the celebration to their fans – all year long.

“For 75 years, our fans have made M&M’S the iconic and beloved chocolate brand it is today,” said Berta de Pablos-Barbier, Vice President, Marketing, Mars Chocolate North America. “We aren’t satisfied with solely looking back on our history as America’s favorite chocolate candies. We are looking to the next 75 years of innovation and transformation to engage, entice and excite consumers of today and tomorrow.”

A birthday celebration wouldn’t be complete without the guest of honor – and for M&M’S, that’s the fans! From weddings to birthdays and all occasions in between, M&M’S fans already celebrate with the brand every day. However, in 2016, M&M’S is taking the celebration up a notch with the launch of the largest marketing campaign in the brand’s history: “Celebrate with M.” The campaign will feature star-studded events, product innovation, iconic collaborations and unexpected partnerships that will cement the brand’s place in pop culture history.

Kicking off on February 29, fans can get in on the action by following the #CelebratewithM hashtag and M&M’S social media pages for epic birthday surprises, exclusive access to one-of-a-kind experiences, the ability to determine the next M&M’S flavor to hit store shelves and more.

Putting a Modern Twist on a Classic
This epic, year-long bash puts a modern twist on an iconic classic, with a focus on continuing to build brand awareness among millennial and Generation Z consumers. The celebration will kick-off with the release of “Candyman,” a modern remake of Sammy Davis Jr.’s The Candy Man song (1972) featuring multi-platinum, Grammy® award winning artist Zedd and Grammy® nominated musician and songwriter Aloe Blacc in partnership with M&M’S.


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Katie Durkin
Pat Messenger